Strategy
Branding
Packaging
Copwriting
SUPERHERO MUFFINS BY RUN FAST EAT SLOWRun Fast Eat Slow’s cult-favorite Superhero Muffins needed packaging and branding that matched the energy, nutrition, and everyday-hero spirit of the product. Born from the bestselling cookbooks by 3x New York Times bestselling author and athlete Elyse Kopecky, Superhero Muffins fuel busy mornings, big workouts, and everyday wins.
IMPACTI led the strategy, branding, packaging, and copywriting for the dry muffin mix, translating a beloved product into an approachable, eye-catching package. The design highlights wholesome ingredients, quick prep, and the empowering “fuel your everyday hustle” ethos, appealing to everyone from Olympians to busy parents.
Working with Elyse and her husband Andy was a highlight. Our collaboration was smooth, fast, and full of creative energy. As Elyse shared: “From the very beginning, Jenn stood out as a shining star—her creativity, professionalism, and organization made a lasting impression.”
The result is a bold, energetic package that makes Superhero Muffins instantly recognizable on shelves and communicates that healthy, delicious baking can happen in just minutes.
My Role:
Creative Direction
Brand Strategy
Agency / Obviouslee Marketing
PM / Alex Cottingham
Copywriting / Alex Cottingham
Design / Melissa Montero
Illustration / Melissa Montero